October of 2016 marked 10 years since bassike founders Deborah Sams and Mary Lou Ryan first set out to create the perfect range of organic cotton basics. Over the next decade the bassike offering would grow to include refined mainline collections, Japanese-made denim, fine jewellery, as well as bassike mini, and bassike swim lines.
celebrating 10 years
model Charlee fraser and artist Jonathan Zawada photographed by Beau Grealy for the bassike 10 year campaign.
bassike 10 year street posters in Sydney.
To celebrate the 10 year milestone, Deborah & Mary Lou worked with long-time collaborator Beau Grealy to photograph portraits of two modern Australians; Model, Charlee Fraser & Artist, Jonathan Zawada in the label’s longest standing product, the dot t.shirt. The portraits, which became street posters in Sydney, Melbourne New York and Los Angeles, signify longevity and integrity values that have been inherent to the brand since day one.
In addition to this, bassike worked with a series of collaborators to create 10 unique artworks reinterpreting the bassike dot logo. The finished works by Beau Grealy, Carol Crawford, Conor O’Brien, Early Work Studio, Henry Wilson, Jayne Min, Jonathan Zawada, Kelvin Ho, Lisa Havilah and Mark Vassallo were unveiled at an intimate event in Sydney’s Palm Beach and will be displayed in bassike retail stores throughout the month of November.
'#1960' sculpture, alabaster, 40 x 30 cm by Carol Crawford, sculptor.
'untitled (after claes oldenberg), 2009/16' framed pigment print, 40 x 59.4 cm by Conor O'Brien, artist & art director.
'spectrum' mixed media on paper, 59.4 x 84.1cm by Lisa Havilah, director, Carriageworks.
'new moon' sculpture, glass & steel, 48 x 48 cm by Mark Vassallo, stylist.
'shallow void' sculpture, italian granite, 80 x 120 cm by Henry Wilson, designer.
'untitled 2016' framed pigment print, 60 x 90 cm by Beau Grealy, photographer.
'a 10 year mark' framed pigment print, 90 x 60 cm by Mimi Jung & Brian Hurewitz, Early Work Studio, artists & designers.
'untitled' chrome & stainless steel, 12 x 52cm by Jonathan Zawada, artist.
'rose sphere' sculpture, danish rose marble 15 x 15cm by Kelvin Ho, architect.
'untitled' framed pigment print, 60 x 90 cm by Jayne Min, creative consultant.
bassike 10 year street posters in Silver Lake, Los Angeles.
bassike 10 year street posters in The East Village, New York.
bassike 10 year street posters in Melbourne and Sydney.