Los Angeles based creative Jayne Min has worn many hats over the course of her career; as a consultant, designer and content creator she has worked with a range of international brands and retailers across everything from art direction to social media. We sat down with Jayne to talk about her work on our ten year collaborators project, navigating the digital space and her favourite LA hang-outs.
california dreaming with jayne min
Hi Jayne, can you tell us about the photograph you took for our ten year collaborators project?
I didn’t want to plan anything too conceptual. I wanted to keep in mind the idea of the bassike dot and see if anything would organically come to me. I was walking through my neighborhood one day and a migrating flock of birds kept circling directly above me for a good few minutes, so I was able to snap a photo.
You’ve had quite a diverse career trajectory. How has your role as someone working within the fashion industry evolved over the past few years?
I’d always wanted to work in the skate industry. In university, I’d interned at a skateboard magazine while earning my Visual Arts degree. I initially started my design career in womenswear, but took a break to live abroad for a few years. When I returned, I started back up in action sports, first getting into product development and then into men’s apparel design, working my way up.
Somewhere along the way I started my site, ‘Stop it Right Now’, the internet was a much different place back then, pre-social media. After years of essentially having two full-time jobs (between my day job and creating digital content) I decided to go freelance, as I’d been creative consulting and styling on the side for some years. It was an interesting year and half where I learned a lot and grew personally, but now I’m back in-house creative directing full-time. I used to be a lot more active in the digital space a few years ago, but as social media sort of took on a new life I started to retract a bit. For me, social media is a fun tool to keep in touch with friends and sometimes share what I’m up to, but I’m not really interested in growing my presence or being known for it.
Are there any people who have been particularly influential on your creative practice?
I don’t know if it counts as creative practice per se, but I had an early work mentor, a previous boss, who influenced me a lot in the kind of attitude to have in the work place and how to cultivate and nurture others around me. That was an invaluable influence that I try to implement into my work practices even now.
Have there been any projects you’ve worked on recently that you’re particularly proud of?
I don’t think I’ve had a particularly flashy career. There have definitely been unexpected moments like being featured in Vogue and working with global retailers, but I’m most proud of the everyday work I do in private at my day job, directing and designing as part of a team and contributing to a bigger picture.
We collaborated with you on the opening of our first U.S. store in Venice last year. Can you tell us a bit about the launch and how you were first introduced to the brand?
I’d known about bassike for a while online, but when I finally got around to visiting Sydney in 2014, I went to a press event and just hit it off with the team. Maybe it’s our mutual love of balancing casual and luxury, but the brand really resonates with me (plus always makes me nostalgic for Australia). I’m grateful to have an ongoing relationship, especially now with the new Venice store. Happy one year by the way!
Tell us about your personal style? How has it developed over the years?
My personal style is all about comfort. Ideally I can just fall asleep in my outfits and they don’t require special laundering. I think at the core, my style has been the same for the last fifteen years, but I’ve developed a taste for some nicer, more luxurious pieces to incorporate into otherwise casual looks, be it fancy boots or a nice coat.
What does a typical day look like for you? Is there such a thing?
A typical day would entail waking up, walking my girls Kuma and Pepper and grabbing a coffee, then making the hour long trek to my office. Work, work, work; which can consist of meetings, fittings, design direction, budgets, etc. Then I’ll head back home in an hour and half of traffic. Not the most glamorous day. By the time I’m back home I barely have enough energy to eat dinner (sometimes at home, sometimes a quick bite with friends). Then repeat! On the weekends, the same morning routine, but I’ll run errands and tend to neglect housework and try to do art shows or hiking or a meal with friends.
Where’s your favourite place to eat in LA?
I’m a creature of habit, so I tend to repeat the same meals at the same restaurants. I regularly go to Café Gratitude in Arts District, Sugarfish in Downtown, Millie's in Silver Lake, and Sage in Echo Park. I mostly stick to the east side, where I live, but occasionally I’ll venture west. PCP for my favorite Aussie brekkie, Madeo for Italian, and Real Food Daily for hearty healthy.
Do you remember how you celebrated your 10th birthday?
I had a birthday party at my house with all my classmates. Very big deal at the time, as it was co-ed. There was pizza and my favourite orange sherbet punch. We all sat around my dining table as I opened my presents, saving the best (from my parents) for last. When I got to my parents’ gift I ripped it open triumphantly and out fell a training bra (mind you, I wouldn’t need a bra for at least another solid 5, fine 7, years). I was mortified.